The client is a leading, award-winning training provider in the UK, offering a wide range of courses in accounting, HR, IT, cloud computing, project management, and health and safety.
With over 630,000 learners trained globally, they have established partnerships with colleges and further education institutions across the UK, making them a trusted name in professional training.
Following a series of SEO core updates, the client’s website experienced a noticeable drop in organic traffic, impacting overall visibility.
Additionally, their course pages were underperforming, leading to a decline in conversions. The client also faced challenges with outdated blog content that no longer aligned with their brand’s tone and messaging. As part of their growth strategy, they aimed to launch a new training course package and sought to increase its reach through effective SEO efforts.
To address these challenges, we implemented a comprehensive SEO strategy:
1
We began with a detailed audit of the website, identifying technical issues, keyword gaps, and on-page elements needing improvement.
2
We rewrote outdated blog articles and optimised on-page elements, ensuring the content was aligned with the client’s current brand voice and targeted the right keywords.
3
Underperforming course pages were revamped to target relevant keywords and improve conversion rates. This included refining product descriptions and enhancing calls-to-action.
4
A content plan was developed to support the client’s goals, focusing on keyword-rich blog articles and pillar content that positioned the client as a topical authority.
5
We created and optimised SEO-focused content for the new training course package, crafting compelling descriptions that appealed to search intent and addressed learner needs.
6
To further boost the new package, we published supporting articles, newsletters, and blog posts, driving traffic to the new course pages and reinforcing the client’s expertise.
Book a call with my team today and learn how we can help your website!
